In convergence culture, jenkins notes that convergence culture represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content p. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Welcome to convergence culture henry jenkins roberto igarza. The worst thing a kid can say about a game is its too easy. Henry jenkins convergence culture where old and new media collide n. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Jenkins also stated that media convergence could be referred to as a situation whereby numerous media organisations coexist together, and where media content is able to flow fluidly across them. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one.
Read convergence culture where old and new media collide by henry jenkins available from rakuten kobo. Aug 17, 2011 presentation about how media convergence influences media organizations and media work. He is the author or editor of 20 books including textual poachers. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and journalism and the usc school of cinematic arts.
This book is about the relationship between three conceptsmedia convergence, participatory. Henry jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Educators, media specialists, policy makers and parents will find convergence culture both lively and enlightening. Henry jenkins convergence culture where old and new media collide.
Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. The concept of media convergence lossy and lossless file. Media researchers have been interested in the problem of media convergence since the 1980s. Taking media scholar henry jenkins s concept of convergence culture and the related notions of participatory culture and transmedia storytelling as points of departure, the essays compiled in the present volume provide terminological clarification, offer exemplary case studies, and discuss the broader implications of such developments for. Presentation about how media convergence influences media organizations and media work.
Convergence culture where old and new media collide henry jenkins. Media convergence brings together the three cscomputing, communications and content. By convergence, i mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the. Media convergence media convergence is a situation in. The second is social convergence, the process through which consumers become accustomed to multitasking, allowing them to move freely between platforms while searching and utilizing information. Understanding media convergence edited by august e.
The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that. The international journal of research into new media technologies 121. Henry jenkins at email protected video winner of the 2007 society for cinema and media studies katherine singer kovacs book award 2007 choice outstanding academic title convergence culture maps a new territory. The second is social convergence, the process through which consumers become accustomed. Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks. The concept of media convergence ololadeganiyualabi. The worst thing a kid can say about homework is that it is too hard. One focuses on what we are doing with media, and the other on what media is doing to us. In the 20 updated version of convergence culture, entitled spreadable media, jenkins elaborates on this idea, stating uses of particular services should not be viewed in isolation but rather in connection, as people embrace a range of technologies based on if and when a particular platform best supports the cultural practices. Convergence culture where old and new media collide henry. As stated by dwyer, media convergence is the process whereby new technologies are accommodated by existing media and communication industries and cultures. Download convergence culture books, what the future fortunes of gramscis writings will be. The cultural logic of media convergence sage journals. The concept of media convergence lossy and lossless file format.
As stated by dwyer, media convergence is the process whereby new technologies are accommodated by. On our contemporary media landscape, the potential of the written word is limitless. However media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies jenkins 2006. Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk. Aug 01, 2006 henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Convergence convergence refers to a process, but not an endpoint. Global media journal indian editionissn 22495835 winter issue december 2011 vol. Convergence culture is a theory which recognises changing relationships and experiences with new media. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. In turn, media convergence impacts the way we consume media. It is seen as the blending together and intervening platforms of different medias causing. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power.
Jun 19, 2006 henry jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Pdf media convergence concepts katarzyna kopeckapiech. Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers. By convergence, i mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. Technologically rich societies have entered the digital age, and media. The first type, technical convergence, is the conversion of media content into digital formats that can then become integrated, allowing media content to be disseminated through multiple platforms.
Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to enlarge public dialogues about popular culture and contemporary life. Henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Pdf book by henry jenkins, convergence culture books available in pdf, epub, mobi format. Television fans and participatory culture, convergence culture. Media convergence media convergence is a situation in which multiple media systems coexist and where media content flows fluidly across them. Where old and new media collide by henry jenkins in djvu, fb3, txt download ebook. Slashdot jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. And last but hardly least, i want to thank henry jenkins iv, who has always made. The convergence of gaming practices with other media forms. Huang, e, davison, k, shreve, s, davis, t, bettendorf, e, nair, a 2006 facing the challenges of convergence.
Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. Convergence refers to a process convergence convergence. Ebook convergence culture reconsidered media participation. By default, the latest release and the longterm support release will be available for download. Convergence culture reconsidered media participation environments name author. Pdf henry jenkins convergence culture where old and new. Henry jenkins divides convergence into four different forms. Media convergence is the joining of several distinct technologies into one. If you click the given link, you can get the home page of the jenkins official website as shown below.
In order to draw relationship between media convergence and advertising, it is important to have a strong understanding of the concept of media convergence. Jenkins is not interested in the hardware level at all, but rather looks at looks at trends in media over the past decade on the macro level. Jenkins argues that struggles over convergence will redefine the face of american popular culture. Another way in which media convergence can be an opportunity to industries is by getting the viewers involved in the show like recently on deal or no deal on channel four when they had the two weeks of live shows to celebrate their six years on being on air they got the viewers involved in the show by getting them to tweet the banker via twitter by using hashtagdonolive and suggesting.
Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power o the media consumer interact in unpredictable ways. Two case stud slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The media convergence research theme normally refers to entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital tv, or the internet. Jenkins convergence culture convergence culture where old and new media collide the new audience. Winner of the 2007 society for cinema and media studies katherine singer kovacs book award 2007 choice outstanding academic title a classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. The study concludes, on the basis of the specific contexts in which chinas media convergence operates, that social context and, in particular, the relationship between media and state should be fully taken into consideration in studies of media convergence. Mar 11, 2014 the concept of media convergence march 11, 2014 leave a comment media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. In other words, concepts of convergence embrace both blurring traditional boundaries between old media and novel diversification and differentiation of new media. Perhaps most broa dly, media convergence refers to a situa tion in which multip le media systems coexist an d wher e media content flows fluid ly across them. Repurposing print journalism for the internet and beyond, convergent journalism invigorates and transforms how we. Henry jenkins is director of the comparative media studies program at mit. Convergence culture is i n many ways the culmination of the past eight years of m y. It explores the flow of content distributed across various intersections of media, industries and.
Media organizations are immersed in a significant process of technological, professional and business restructuring driven by multimedia convergence and the impact of social media. Henry jenkins the founder and former codirector of the mit program in comparative media studies, provost professor henry jenkins, at the. It is complex because the content is unpredictable. Creating meaning and value in a networked society, and by any media. Pdf the cultural logic of media convergence semantic scholar. Repurposing print journalism for the internet and beyond, convergent journalism invigorates and transforms how we create and experience media. Here the overlaps between new media and media interfaces are becoming. Media convergence media convergence is a situation in which. In the unconverged world, different regulatory models have been applied to each of the different mediabroadcast, print and onlineencompassing licensed broadcasters at one extreme and the almost completely unregulated internet at the other. In the 20 updated version of convergence culture, entitled spreadable media, jenkins elaborates on this idea, stating uses of particular services should not be. When more and more different kinds of media are transformed into digital content, as jenkins notes, we expand the potential relationships between them and. According to henry jenkins who is a highly respected media analyst and one of the foremost leading experts on the convergence culture paradigm, as well as, the deflorz professor of humanities and the founder and director of the comparative media studies program at mit states that, the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences is what constitutes media convergence. Convergence as a metaphor has the function of simplifying the complexity of media change.
Slashdot jenkins tries to bring clarity to cultural changes that are melting and morphing into. A development communication perspective archan mitra student p g diploma in mass communication session. Economic convergence is when a single company has interests across many kinds of media. The convergence between gaming and other media forms nowhere in the current digital technology landscape is the process of blurring the lines between media more apparent than with the uses and applications of gaming practices and technologies. Convergence is understood here as an ongoing process or series of intersections between different media systems, not a fixed relationship jenkins. And now, you pitch a world because a world can support multiple characters and multiple stories across multiple media. He has researched and written about literature, film and media studies, gender and. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. Convergence culture ebook by henry jenkins rakuten kobo. Media theorist henry jenkins identifies the five kinds of convergence as the following. On youtube, there are lots of recordings from tv shows and films old and new.
Taking media scholar henry jenkinss concept of convergence culture. Media convergence is more than simply a technological shift. Creating meaning and value in a networked society, and by any. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest. Convergence culture is a theory which recognizes changing relationships and experiences with new media. Amateur videos of stunts, fiction, parodies and pastiches abound.
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